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Localization Strategy & Operations
Localization’s Off Course?
Let’s Fix the Flight Plan.
I help companies scale global content and product launches by fixing the operational layer behind multilingual localization.
In Good Company at Altitude
Nestlé
Wix
Decathlon
Norwegian Cruise Line
Strauss Group
Cardo Systems
Shamir
Maccabi
Atlantium
Where Turbulence Hits Hardest
The problem runs deeper than translation.
The timeline looked fine. Then localization happened.
Every market speaks the language. No one owns the standard.
Your brand voice has gone rogue. Many markets, many voices.
AI can speed up localization, but what it truly does is expose the gaps in the system around it.
Building the Localization Operating Model
Three pillars of localization success
Workflow Optimization
Clear ownership and shared workflows keep teams aligned on the same page. I help you design the processes where collaboration is simpler, handoffs are clean, and decisions move faster. One playbook means less back-and-forth with time and budget saved.
Linguistic Foundation
Consistent language builds trust and recognition. I help you create the glossaries and style guides that align all content, so messages land consistently across markets. Fewer edits, fewer questions, faster delivery.
Technology
The right tools make localization faster and easier. I evaluate your existing stack and recommend upgrades only when they solve real problems. AI is used with clear guardrails, and integrations are built to work now and scale later.
The Navigator
Hi! I’m Shany Orian.
Localization Operations & Strategy Consultant
I’ve seen localization break a hundred different ways over the past 20 years. Launch delays, quality chaos, vendor coordination nightmares, markets rejecting content, teams working in silos.
That experience is what makes me good at this. I spot the patterns early, before they become expensive problems. And because every client is different, every project teaches me something new.
Let’s find solutions that work for you.
Flight Reports from the Field
“Shany helped us optimize our localization operations and create consistent language, aligning everything to industry terminology. Our brand voice is consistent across markets, and localization feels under control instead of being the thing that constantly delays our launches.”
Yael Dagan, Product Marketing, Cardo Systems
“Shany is our partner for localization across local markets. She’s professional, precise, navigated several major regulatory changes with us, and has created workflows that let us handle last-minute updates without chaos.”
Yossi Blum, Studio Manager, Nestlé Osem
“We have worked with Shany and her team for a few years now. Our company often requires localization support that reflect our brand tone and resonates with local culture nuances. We enjoy very responsive, knowledgeable, on-time work, alongside outstanding advice. We couldn’t recommend Shany’s services enough!”
Silvia Anderotti, Marketing, Norwegian Cruise Lines
Ready for Your Pre-Flight Diagnostic?
Let’s find out what’s holding your localization back.