Negotiating in Sweden

  • Stay cool and control during negotiations and do not demonstrate emotions.
  • Decisions are rarely made “on the spot”.
  • All team members are usually involved in decision making, so speak to everyone at the meeting, instead of just addressing the leaders.
  • “Consensus” is a buzz word in a Swedish meeting. Even if it is just for everyone to agree on the decision that…. they will have another meeting!
  • Most Swedes speak and understand English, so it isn’t normally necessary to translate¬†your business cards and other materials into Swedish.